Group Digital Marketing  Manager    – Dubai     

Title: Group Digital Marketing  Manager   

Location: Dubai

Salary: As per skills/relevant experience                    

 Benefits: Excellent benefits

NOTE:  To avoid spamming with irrelevant resumes, we suggest genuinely interested candidates to read through the entire job description to understand and verify the suitability of your profile for this role before applying. Due to limited time/resources, only shortlisted candidates will be contacted. Salary depends on candidate’s skills, experience and other attributes.

Digital

  • Drive the strategy and execution for all business entities across multiple digital channels, SEM, Paid SM, advertising, email, etc.
  • Report and analyse results on a regular basis, using these learnings to improve overall campaign performance
  • Aid in strategizing online creative concepts – copy, banners and other media opportunities
  • Successfully implement brand strategy across digital touchpoints with a focus on engaging and activating the target audiences through the creation of assets, ideas and UX
  • Monitor and report on digital performance for all campaigns and tactics

Social Media

  • Lead the overall social media strategy by ensuring buy-in from ‘Heads of’ departments, listening to, and feeding back on their input
  • Production and ownership of a customer facing social media strategy using customer research and knowledge to ensure the most effective channels and messaging
  • Drive engagement in the social media strategy by setting and communicating a clear vision
  • Encourage new and lapsed customers to reappraise the brand through changing perceptions via the social media strategy and increase loyalty within the database
  • Plan and deliver a social media strategy that will deliver the maximum commercial return for the business in terms of reach, engagement, consideration, footfall and event participation
  • Management of social media budget including ROI
  • Constant competitor analysis and identification to drive the business and brand agenda
  • Constantly monitor social media for any potential crisis management situations that could arise – work with PR manager to minimize commercial impact of these situations
  • Work with customer services to develop a social media customer service process which fits with the overall brand and social media strategies

Database management and CRM

Rewards programme management

Skills, experience and knowledge

  • Demonstrable experience of managing multiple digital/online projects and successful project delivery
  • Deep understanding of online technology and emerging digital trends
  • Proven experience of producing engaging online content
  • Demonstrated ability to build relationships and motivate others both internally and externally
  • Experience of working with a range of external agencies
  • Excellent writing skills
  • Experience of overseeing video or multimedia production and hands-on content creation experience
  • Successful track record of managing and developing digital platforms to engage new audiences
  • Delivered public-facing digital products within brand guidelines
  • Experience of managing production teams that create original and engaging online content
  • Experience of people management and ability to deliver operational requirements of a given function

Personal attributes

  • Proactive, creative and forward-thinking
  • An ability to interpret the company brand and values in the production of engaging online content
  • Skilled at planning for success, innovating, building effective strategic relationships and delivering
  • Expert knowledge of emerging trends in digital engagement and content syndication
  • Excellent interpersonal skills with proven ability to work collaboratively
  • Excellent written English language skills
  • Able to find pragmatic solutions, seek improvements and adapt to changing situations
  • Able to present information, verbally and in writing, in a clear and concise manner, with excellent attention to detail
  • Positive “can do” attitude and willingness to support others where needed
  • Ability to multi-task and work in a fast-paced environment
  • Willingness to work occasional evenings and weekends, if required

Please refrain from applying if your profile is not exact match for this role. CVs to Resume@macgroup.me

Whilst we will endeavor to contact you following your application, due to the high volume of applications if you have not had notification from us within 24 hours please take yourapplication as not being successful this time, we will keep your details in the database for future opportunities.

NB: Please note that, not getting shortlisted for a role is no reflection on your skills or qualifications; it simply means that the hiring manager is giving more priority to many other specific factors other than skills or experience which are relevant to this position based on their current business requirements.*

Please note that candidates are NOT selected merely based on skills/experience . Majority of the Hiring Managers use Talent Analytics that check various factors based on their previous hires, including Suitability to team/company culture, Possible duration a candidate sticks with the company, Nature of client-pool, Work locations/timings, Market Knowledge and many other factors that add value to business. The hiring decisions are taken to run the business at low-risk in steady, optimized, efficient manner.

 

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Apply only if the role is 70% match to your previous job role . Due to shortage of time/resources only shortlisted candidates will be contacted.- resume@macgroup.me

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